“While the pace of change is high, and certainly higher than most organizations are accustomed to, it is not moving quite as fast as it seems when reading many media reports (where we hear about only the most attention-grabbing stories). There is still time for organizations to get on-board the digital transformation train, but strategic choices must be made: Do you want to be a leader or a follower? Do you want to innovate or emulate? What is the resulting effect on your organization? In any case, the transformation will affect what customer value your organization provides and how you will provide it.”