Food for Thought about the Next-Generation Organizations

 

 

 

 

 

 

 

Category Archives: Customer

The (completely subjective) digital psychology top ten countdown

From small companies, to international giants, all those listed are employing some pretty clever tricks from the digital psychology toolkit.

The (completely subjective) digital psychology top ten countdown

Digital Psychology is a relatively new discipline that combines theory from the worlds of behavioural economics, psychology and digital marketing to create digital communications that are compelling and persuasive to our unconscious minds.

Digital (Web) Psychology – What is it and how can it be used ? – Smart Insights Digital Marketing Advice

It looks at online behaviour through the lens of psychology and behavioral economics – and through this lens, explains why customers are acting the way they are. Better still, by applying the lessons learnt from social science theory, we’re able to remove barriers to online conversion, and increase customer spend and retention.

Digital (Web) Psychology – What is it and how can it be used ? – Smart Insights Digital Marketing Advice

Simon Swan’s interview with Andrew Nicholson, Founder of the-Guku showing how behavioural economics influences customer online purchases and growing demand. Marketing topic(s):Customer engagement strategy. Advice by Simon Swan.