It looks at online behaviour through the lens of psychology and behavioral economics – and through this lens, explains why customers are acting the way they are. Better still, by applying the lessons learnt from social science theory, we’re able to remove barriers to online conversion, and increase customer spend and retention.

Digital (Web) Psychology – What is it and how can it be used ? – Smart Insights Digital Marketing Advice

Simon Swan’s interview with Andrew Nicholson, Founder of the-Guku showing how behavioural economics influences customer online purchases and growing demand. Marketing topic(s):Customer engagement strategy. Advice by Simon Swan.