But the key for innovators across industries is that the size of the data isn’t the most critical factor — having the right data is.
the key is figuring out what those critical pieces of data are that drive competitive position. Those will be the pieces of right data that you should seek out fervently.

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1/ What decisions drive waste in your business ? “waste makes for opportunity.” Whether it’s in industrial production, retailing, or legal investigations, figuring out your sources of wasted effort and resources should guide the way toward the right data.
2/ Which decisions could you automate to reduce waste ?
3/ What data would you need to do so ?

You Don’t Need Big Data — You Need the Right Data

How to figure out what’s truly valuable.