Data communication is the exchange of data between devices by using a transmission medium. It can be accomplished through wired media, such as twisted pair cable or coaxial cable, or wireless media such as radio waves or optic fibers. The data must first be encoded, encapsulated, and transmitted by the device transmitting it, before being decoded and removed from the device that is receiving it. This procedure is similar to the analog transmission process, however, it is more complicated and is focused on binary data (1s & zeros).

Companies are using data communications to better share information with dispersed users. This can help them improve efficiency within their organizations. To align inventory with demand and reduce the amount of waste produced, an automotive manufacturer had to communicate data to 6’000 untrained spare parts dealers scattered. This required communication through an unoptimized network for data transfer and the use of a mobile app that was difficult for non-technical users to navigate.

Effective data communications begin by understanding your audience and how they view the data. It involves creating visuals that enhance the story and giving context-based information. It is also about articulating data in a clear, concise narrative. It also involves tailoring the content to the individual audiences depending on their level of VDR options hierarchy, technical proficiency, and interest level. Additionally, it is about expanding the boundaries of imagination to make data communications more impactful and memorable.