Though Ambush was famously cofounded with her husband, Verbal, she handles the design, going off her own instincts. ‘We belong to a generation of designers who grew up on skate culture and street clothes in the 1990s and 2000s, so naturally it gets manifested in our creations,’ she says. The idea for Ambush sprung from an unexpected place—Ahn was designing jewellery that both she and now-husband Verbal (the renowned hip-hop artist and member of Teriyaki Boyz) could wear. Ambush creative director Yoon. After the success they gained, Yoon and Verbal finally founded AMBUSH in 2008. Ambush was born in Seoul, South Korea, in 1970-something. Suddenly, the planet’s most style-savvy rappers who were already enthusiastically tapping in to the Tokyo streetwear scene now had an authentic, exciting Japanese jewellery brand to provide their accessories. From the ascendance of Virgil Abloh — another untrained disruptor turned world-dominating trendsetter — to Vuitton collaborating with Supreme, Ambush’s Dior Homme gig feels like the latest groundswell in a high fashion revolution. At 18, she went to Boston to study graphic design where she met Verbal — then just a rap-loving marketing major. I have to find the right balance to complement what they do. We were just shooting our jewellery look book and felt that our jewellery didn’t look right on clothes by other brands, so we started by making a top, and it just grew from there.”, Ahn has become known for chunky gold and silver fashion jewellery inspired by found objects, like a giant safety pin-turned-earring or a barbed wire gold ring. Not to mention designing bespoke pieces for big names including Skepta (that padlock chain the grime star wore on his Naomi Campbell-canoodling GQ cover was Ambush’s handiwork) and partying with supermodels Bella Hadid, Kate Moss and even Campbell herself. Pearls and Air Jordans: Ambush’s Yoon Ahn Styles the Accessories of the Moment. Founded in 2008 as a jewellery line by husband and wife team Verbal and Yoon, AMBUSH has now expanded into unisex apparel. Yoon Ahn began designing with her husband, rapper Verbal and one of the members of Teriyaki Boyz. Family of Sarah Everard distraught as police appeal for footage. A decade back, Ambush was just a jobbing graphic designer who spent her downtime making experimental trinkets for friends. ambush The 1977-born Yoon Ahn of Korean descent grew up with an obsession for streetwear from the fashion capitals of New York and London; flipping through the grandeur and opulence portrayed in the pages of Vogue, i-D and The Face magazines during her West Coast adolescence. Meet Yoon Ahn. Created in the late Noughties with her husband, Verbal, one of Japan’s biggest rappers, the pair began making chains and rings purely because Verbal couldn’t find any decent jewellery to blow his royalty cheques on. Ahn is amused by the idea, a sweet now in hand. style You can still hear these locations jostling for position in her accent. The designer’s label, also called Ambush and named for her desire to take people by surprise, was very much born from this mentality. It’s how I would make this movie if I were a director.”. There, in the midst of rolling hills and shallow streams stood a bustling factory, like an ecosystem of its own—“It was like I walked into a time warp,” she says. Designing for Kanye, partying with Bella Hadid and now rocking it at Dior Homme — Tom Ellen meets a style maverick on a mission. For more information, please refer to our Privacy Policy. ‘We really just made them for friends,’ Ambush shrugs, but since Verbal had recently signed to Def Jam Records in the US, those friends now included the likes of Pharrell and Big Sean. Ahn also happens to be one of the few women thriving in a traditionally male-dominated arena. In that sense, I always felt like an outsider.’ That may well be but on catwalks right now, it’s the outsiders who are taking control. “It’s just me.” By Tiffany Jow March 19, 2020 yoon ahn Javascript is disabled!common.-_please_enable_js, The Dior Men jewellery director has been taking the fashion scene by storm, thanks to some choice collaborations, famous friends and her sharp intuition. My hair was a different colour every few weeks, I was customising clothes with studs, making jewellery from found objects. Going off her previous air-mile averages, by now, Yoon Ahn would have been preparing to make her fourth international trip of 2021. Her father served in the US military and when I enquire about his role she purses her pillar-box red lips and chuckles: ‘You know, I should ask him.’ Army life saw the family uprooted constantly and by the time they settled in Seattle when Ambush was a teenager, she had already lived in Korea, Hawaii and California. ‘You’d see Nirvana all the time downtown,’ she remembers. fashion designers Sign up for our newsletters to get all our top stories delivered. “I’ve actually turned down a lot [of collaboration opportunities],” she says. Ambush creates genre-defying, innovative jewelry in thematic collections, made in Japan. “I like to make decisions and see things in person,” she says. luxury fashion Neither had any formal fashion schooling: just bags of enthusiasm and a thirst for experimentation. But the thing you realise is... there’s nothing new under the sun. luxury fashion brands The […] Ahn has been running on adrenaline for the last several years. “My education came from having an antenna on at all times,” she says. Being a female minority everywhere she lived, Yoon is a living example of hard work will pay off. She is well known as the creative director of her brand Ambush and as Dior Homme's jewelry design director. Yoon Ahn and her husband Verbal founded Ambush in 2008 as an experimental line of jewelry – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. Everything that used to be underground is mainstream,’ declares Yoon Ambush, the Korean-American jewellery designer beloved by supermodels and hip-hop megastars. She studied graphic design at Boston University and graduated in 1998. AMBUSH®’s uniquely crafted parts form an idiosyncratic style that led to commissions and collaborations with an illustrious list that includes Louis Vuitton, sacai, UNDERCOVER, Off-White, Nike, CONVERSE and Rimowa. Ambush was born in Seoul, South Korea, in 1970-something. motif received wide media coverage around the world. Yoon Ahn and her husband Verbal founded Ambush in 2008 as an experimental line of jewelry – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. AMBUSH is the brand she started with her husband, Verbal, a hip-hop recording artist and producer in Japan. Was it to mimic the sense of displacement Dorothy felt in The Wizard of Oz? The iconic trademarked Pow! dior jewellery “Could be!” she says. The label quickly expanded to include ready-to-wear clothing in addition to its accessories and is in a constant state of growth. As a teenager she immersed herself in fashion magazines and photos of Seventies subcultures: punk, reggae, 2 Tone. Around the same time, Ahn was re-watching Wong Kar-wai movies and took inspiration from his arthouse approach of stringing fragmented moments into a longer narrative. The Ambush design company was founded in 2002 by Verbal and Yoon Ahn. Before Fame. “I’m very tactile; I need to touch it and see it and communicate on the spot.”. “And we never had a business plan or decided to make ready-to-wear. “I never saw gender in jewellery,” she says. Yoon is currently in charge of the jewellery department of Dior, which is under the creative direction of Kim Jones. Sometimes, even if it’s a great offer, if I can’t connect with it, I know it’s not the right one.”, (Related: The New Asia: The Most Powerful, Influential and Stylish People to Know in 2020). She may not have degrees in fashion or business, but the Korean-American designer possesses street cred in spades, thanks in no small part to her association with a group of formidable friends—including ASAP Rocky, whose music video LSD Ahn appeared in—who have been dubbed by the media as “Antwerp Six of the Instagram age”. “It’s always been very masculine because it’s about ‘living that code’,” Ahn says. ‘Dior’s a heritage brand,’ she explains, ‘so you have to keep the DNA going, but refine it. She continues to experiment with pop art and everyday objects to create some of the most unique jewelry pieces. She’s like an immortal being. Yoon Ahn is known for being a Fashion Designer. “When I walk around Shibuya, I always listen to music,” says Yoon. The look book itself features a car crashed vertically into the ground. Ahn is currently based in Tokyo, Japan. dior homme. Together with her husband, Verbal, one of Japan's biggest rappers, the duo started making chains and rings despite not having any formal fashion training as there wasn't any decent accessories for Verbal. That said, the mix-and-match ideology she learned in the clubs is still on display: her just-off-the-plane ensemble includes a silver Rolex, custom diamond earrings and Ambush ball-chain choker. 558.7k Followers, 706 Following, 1,742 Posts - See Instagram photos and videos from YOON (@yoon_ambush) She knew she would end up being a housewife but I think she wanted more, somehow. “You can’t be all up in your head thinking that what you’re creating is the greatest—ego is a cancer when it comes to designing and running a business.” September saw Ahn launch another collaboration, this time reimagining Bulgari’s iconic Serpenti Forever bag. Yoon Ahn nibbles on a vanilla cracker in her Tokyo studio as we catch up over Zoom. Now she’s in Paris to embark on her latest challenge: heading up jewellery design for Dior Homme, the fashion house’s menswear label. ‘Kim has talked about us working together since his Louis Vuitton days, but honestly, I never thought I could come into an old couture house and make things, because I came out of nowhere. Although the designer has been grounded at home in Tokyo, the pandemic hasn’t impeded her plans to move her jewellery turned ready-to-wear brand Ambush—established in 2008 with her hip-hop artist husband Verbal—into its next chapter. ‘Well, yeah, if it fit your head. men's jewellery “I don’t have a specific look,” she says. As seen on Kanye West, Pharrell Williams, ASAP Rocky, Jay-Z, and Kim Jones, AMBUSH is the brainchild of 2 Tokyo style icons, Yoon Ahn & her husband Verbal. Yoon Ahn on Her Deeply Personal, Genre-Defying Style The Ambush cofounder and Dior Men jewelry director instinctively samples clothing of all kinds. When we meet it’s 7pm but her body clock is approaching 2am. It didn’t take them long to achieve fame, but they did make a big effort. It wasn’t about class or look how much money they had.”. designer On December 11th, the Nike x AMBUSH NBA collection became available to global markets. We take a closer look at Yoon Ahn; founder of Ambush and jewellery designer to the stars. We didn’t make lots of different sizes...’ These eye-catching (and potentially neck-damaging) items aside, things really caught fire when they unveiled their Roy Lichtenstein-inspired ‘POW!’ rings at the turn of last decade. A graphic designer by trade, Ahn and her husband, Japanese hip-hop legend Verbal, started Ambush almost on a whim. The iconic trademarked Pow! She nudges her suitcase, which contains the first ideas she’ll be presenting to Jones tomorrow, ahead of her collection’s debut at Paris Men’s Fashion Week in June. Ambush designer Yoon Ahn at Paris Fashion Week Fall 2017. 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The collection represents the first time a female designer has partnered with Nike and the NBA, with Yoon Ahn – the brains behind AMBUSH – creating a capsule for basketball and fashion fans alike. “I’m really sorry but I just need some sugar to perk me up in the afternoon,” she says. ‘Being Asian-American — particularly, Korean-American — there are certain ideals in your community,’ she says. She introduced her brand of jewelry to Pharrell Williams while doing a PR tour with Billionaire Boys Club and Ice Cream label. In order to provide you with the best possible experience, this website uses cookies. She’s come straight to the 8th arrondissement bar after flying in from Tokyo, looking about as un jetlagged as it is possible to look: platinum blonde hair slicked straight back like a Thin White Duke-era Bowie, pale pink T-shirt framed by a black leather jacket and ‘fanny pack’. Created in the late Noughties with her husband, Verbal, one of Japan’s biggest rappers, ... Yoon Ambush with Naomi Campbell. She has 200,000 followers on her yoon_ambush Instagram account. She bemoans the fact that her next call with Italy for sample review will still be via computer screen. (Related: Tatler Hot List: Asia’s Biggest Fashion Stars). Tokyo-based label Ambush is the brainchild of self-taught designer Yoon Ahn and her husband, hip-hop artist and producer Verbal. She grew up in the suburbs of Seattle. Results included bleached denim, hot-pink nylon trenches and a stunning kimono-wrap bomber jacket—perhaps a more eclectic offering compared to her last, but each piece maintains the Ambush polish and a healthy dose of bling. That’s why streetwear is bigger than ever, and it’s not fading out. She has 500,000 followers on her yoon_ambush Instagram account. ‘We went all out, making crazy, outrageous things. Seattle was where her ‘outsider’ mentality took shape, and despite holding US citizenship she still describes herself as an ‘alien’. ‘The rappers really are the rock stars of today,’ Ambush points out. The brand later extended its services to providing gender-neutral ready-to … Yoon has serious experience in creating instantly recogniseable designs. Like her peers, her best credentials come from the most intangible place—her sharp intuition. Read more about her story on KLEKTIVE! ‘Was it wearable...?’ She ponders this over a sip of Coke. Going off her previous air-mile averages, by now, Yoon Ahn would have been preparing to make her fourth international trip of 2021. YOON is a Korean-American designer, blogger, DJ, international style icon and co-founder of Japanese jewelry brand AMBUSH®. Yoon Ahn talks about fashion collaborations, friends and how her intuition helped her along the way (Images: Ambush; Bulgari; Gentle Monster) By Rosana Lai October 13, 2020 The Dior Men jewellery director has been taking the fashion scene by storm, thanks to some choice collaborations, famous friends and her sharp intuition Since then, Yoon has collaborated with everyone from SHU UMERA and Nike to Louis Vuitton, and Off-White, after having befriended Virgil Abloh while they were both interning at Fendi. dior All rights reserved. Family Life Her company’s chains have been purchased by rappers like Kanye West and Big Sean. “There are certain things I just know if it’s going to work out or not. So, she told me: “Pursue what you really want.”’ Ambush didn’t need telling twice. Once Kanye and his ilk were on board, the rest of the world wasn't far behind and the past few years have seen Ambush graduate from tinkering as a hobby to collaborating with Beats by Dre, opening an Ambush store in central Tokyo and, last year, branching out beyond jewellery into apparel. As our time together draws to a close, though, I wonder: how will her playful, explosive spirit fit in at Dior? “But I believe culture is a living thing, and it can change and evolve.” While some designers might have found brief respite during the pandemic-induced lockdown, Ahn misses the jet-stream action. Jewellery-turned-streetwear label Ambush first launched in 2008 by creative husband and wife duo Yoon Ahn and rapper Verbal. Conceived in 2008 as an experimental jewelry collection, the brand’s unisex statement pieces quickly gained a following among fashion’s boldest and brightest. Yoon Ahn is a Korean-American fashion designer. Necklace, vintage DIOR, From left, AMBUSH Hues misfit ring, £200; stance crush ring, £805; class ring, £310; classics chain 5 ring, £180; stance chain ring 2, £160; barbwire ring, £340; class ring, as before; Hues dress and crown, POA (ambushdesign.com), Ambush Hues top, £1,000; Crush Can earring, £215; Detention pin, £105; Candy ring, £370; Nobo can clutch, £1,475 (ambushdesign.com), Ambush Nobo hat, £535; Hues jacket, £805; Nobo charm necklace, £2,150; Nobo vest, £510; Hues misfit ring, £270 (ambushdesign.com), GCSE and A-level exams in 2022 could be ‘adapted’ for learning loss – regulator, Palace taking ‘race’ issues ‘very seriously’ after Meghan interview, Baby died following mismanaged breech birth at Surrey hospital, Restrictions on outdoor meeting to ease in Scotland from Friday, Japan set to host Tokyo Olympics and Paralympics without overseas fans, Police use sniffer dogs and search drains in hunt for Sarah Everard, Ofcom investigation over Piers Morgan’s Meghan and Harry comments. fashion © 2021 Tatler Asia Limited. Known for her industrial chains and safety pin jewels that she designs with her rapper husband, Verbal, under their joint label, Ambush, Yoon is also a great friend of Kim Jones. ‘I think it’s okay to keep certain things quiet...’ That vague air of mystery continues to pervade as we discuss her childhood. dior men Trivia. Rare downtime is spent at home in Tokyo with Verbal and their two cats, or indulging a burgeoning Korean gangster film obsession (‘You can learn a lot from Mafia movies...’). Redefining how we view streetwear; Ambush adds a level of soft sophistication to the once masochistic-like culture. I like those moments when you can stand back for a second and just... enjoy it. So, then, what is our role as creators?’ As the sun sinks into the Seine, she finishes her Coke and answers her own question for me: ‘To reintroduce things. Eight years after the birth of AMBUSH jewelry came a full AMBUSH ready-to-wear collection, an LVMH nomination in 2017, a Tokyo fashion week presentation in 2018, and announced last spring, the appointment to jewelry designer for Dior Homme, courtesy of its newly-minted creative director Kim Jones, a long-time friend of Yoon’s. Credit: Instagram / @yoon_ambush The coveted limited edition won’t last for long and while the Serpenti top handle shoulder bag and Serpenti belt bag are everyday staples (we’re obsessed with their hardware), it’s the heart-shaped Serpenti minaudière in black Nappa leather or aluminium which will see many evenings at a bar when we indeed inhabit them again. But something in me was too rebellious. To make people see them in a whole new light.’, AMBUSH double sided shirt, £181; Hues charm necklace, £1,409; UNDERCOVER X AMBUSH pearl necklace, £604 (ambushdesign.com). Fortuitously, Kanye West , Virgil Abloh and Verbal met backstage at a Teriyaki Boyz concert. Mixing things up.’ Today Ambush’s inexhaustible work ethic allows for far less after-hours ‘peacocking’. Who is and who isn’t a prince or princess in the British Royal Family? Fashion designer who created the Ambush fashion line and jewelry line back in 2007. I had no training and no one behind me.

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