“Companies pursuing digital transformation are primarily driven by increasing margins (58 percent), speed-to-market (51 percent) and customer satisfaction (48 percent), according to the report.
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Anatoly Roytman, managing director, Accenture Interactive, and global digital commerce lead, said in a statement Tuesday. “But many companies have considerable ground to cover on their path to becoming digital enterprises. They’re challenged with setting a digital vision and strategy, getting the right people in place and measuring digital success. …

[expand title=”Read More . . .”]Why enterprise digital transformation efforts stall ? :
“I think it’s so hard because of the scope of the organizations which it impacts,” Dettling says. “You have to connect different departments internally and align them to a set of goals.”
To be sure, he says, technology is integral to digital transformation, but business strategy, operational processes and metrics all need to line up as well to make that transformation successful. The leader who sets the vision and strategy needs to have a strong handle on the technology and a clear understanding of the other elements as well.[/expand]

How to succeed at digital transformation

Most companies are struggling to make digital a competitive advantage. According to a new report by Accenture Interactive and Forrester Consulting, digital transformation requires leadership that can align departmental stakeholders behind a clear vision.