Established businesses around the world and across a range of sectors are striving to emulate the speed, dynamism, and customer centricity of digital players.

Agility is about flexibility and the ability of an organization to rapidly adapt and steer itself in a new direction. It’s about minimizing handovers and bureaucracy, and empowering people.

[expand title=”Read More . . .”]The key has been adhering to the “end-to-end principle” and working in multidisciplinary teams, or squads, that comprise a mix of marketing specialists, product and commercial specialists, user-experience designers, data analysts, and IT engineers—all focused on solving the client’s needs and united by a common definition of success.[/expand]

ING’s agile transformation

Two senior executives from the global bank describe their recent journey.