50 Linkedin Statistics For 2020 Users Demographics More. LinkedIn users live in 200+ countries and territories all over the world. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. The breakdown of demographics by age include: In 2021, it’s all about rapid skill building at scale In the fifth year of the Workplace Learning Report, we mark a pivotal moment in the industry. 38) Articles with titles between 40-49 characters perform the best on LinkedIn. Another reason could be that 80% of B2B leads generated on social media come from LinkedIn. LinkedIn advertising statistics 24. Professionals are consumers, too. LinkedIn Statistics By Age . 61 million of its users are senior-level executives, while another 40 millionare in decision-making positions. (Statista, 2020) Salman Aslam is the Founder & CEO of Omnicore, a leading Healthcare Digital Advertising & Marketing Agency helping clients across the globe. LinkedIn Demographics. ; 43% of LinkedIn ads audience is female. A list of LinkedIn demographics that prove the platform's power and why it needs to be a part of your marketing strategy. Smashing LinkedIn Statistics to Know in 2020. While that number is actually low when compared to Facebook (88%) or YouTube (70%), it’s still important that marketers make sure to optimize their content (e.g. Taking account of all LinkedIn users worldwide, 57% of users are male and 43% of users are female. 21% of people with ages between 18-24 use LinkedIn; 60% of people with ages between 25-34 use LinkedIn; 17% of people with ages between 35-54 use LinkedIn; Only 3% of people that are 55+ years old use LinkedIn That’s not too surprising when you consider the average age of a Fortune 500 CEO is 58 years old. July 16, 2020; How to Post a LinkedIn Article From Your Mobile Device July 9, 2020; How to Write Customer Focused Linkedin Post Title? July 23, 2020; How to Use LinkedIn for the Podcast? The landscape of social media is ever-changing. At the beginning of the year, we took a brief look at the social media statistics and demographics for the UK in 2020.As we pass the half-way mark of 2020, we’ve revisited the data and updated the information to reflect the changes over the last 6 months. 82% of Employees rated Employee Referrals above all other sourcing options to yield the best ROI. What does this mean for you? Recognizing the ways different groups use LinkedIn is key for your marketing strategy. LinkedIn is currently available in … LinkedIn Business Statistics. In fact, 45% of LinkedIn users are in upper management. It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. With 70% of those are outside of the United States. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. 21% of people with ages between 18-24 use LinkedIn; 60% of people with ages between 25-34 use LinkedIn; 17% of people with ages between 35-54 use LinkedIn; Only 3% of people that are 55+ years old use LinkedIn ; LinkedIn Statistics By Income . Use them to narrow down your targeting efforts—and boost your social impact. Here are the LinkedIn statistics demographics for the year 2020. Taking account of all LinkedIn users worldwide, 57% of users are male and 43% of users are female. Here’s a breakdown of US Internet users who use LinkedIn by age (source): Some things to note: LinkedIn is most popular with older users, with 46-55 year olds most likely using the site. As a primarily professional networking social media platform, it makes sense that the platform would reflect the current workforce. There’s never such a thing as too much info. The LinkedIn Insight Tag is a lightweight JavaScript tag that powers Website Demographics. After covering COVID-19 questions, we look into specific categories and the salary you can expect based on varying demographics. (Source: LinkedIn) LinkedIn demographics. The percentage of men and women using LinkedIn is relatively similar. In Q2 of 2020, LinkedIn revenue increased 21 percent year-over-year ; In 2019, LinkedIn made more than 6.8 billion in revenue. That represents a 1.6 percent quarterly growth of LinkedIn’s reach. In Q1 2020, LinkedIn session grew by 22% with record levels of engagement and job postings. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.   While individuals use LinkedIn for professional networking, connecting, and job searching, companies use it for recruiting and for sharing company information with prospective employees. This compares to the United States national medium household income of $78,500. That means the earning potential of those you can target on LinkedIn can be BIG. This makes sense. 25. 76% of LinkedIn users have rated the “Who Viewed Your Profile” feature as the top feature. The network has 303 million active monthly users, 40% of which visit the site daily. At the same time, Facebook was declared to have 221.6 million users, staying the number-one social media platform in … And, interestingly, millennials make up 38% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision-making positions. The infographic Who Uses LinkedIn? There are 35,000 skills listed on LinkedIn. 1. View. Now that you know the data you can see using the LinkedIn Website Demographics tool, let’s get into how you can use it. When looking to target LinkedIn members, consider the vast size, reach, and diversity of the global workforce. The global revenue of LinkedIn amounted to $2,016 million during Q2 2020. Permissions. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. A Statista survey of global LinkedIn audiences by gender found that as of 2019, 57% of LinkedIn audiences were males while 43% were females. 40% of its users access the platform on mobile devices every month. 2020 Employee Referral Statistic Highlights: Employee Referrals are 4x more likely to be hired. LinkedIn is a great place to network and find jobs. A Guide to the Demographics of LinkedIn Users. COVID-19. 500 million+ members | Manage your professional identity. We provide speaking, media and advisory services to business. A total of 86 million Millennials are on LinkedIn. B ernie Sanders has been a US senator from Vermont since 2007. While data on demographics of YouTube users might show that Millennials and Gen Z-ers form the most prominent user base for YouTube, it’s the older generations that are seeing the fastest growth, with time spent by adults 35+ and 55+ going 40% and 80% faster than overall growth, respectively, in recent years. 2021 LinkedIn demographics data: Monthly active users. All rights reserved. The average household income of a Tesla Model S owner is $153,313 per year. As reported by LinkedIn, in April 2020, live streams hosted on the platform gained immense popularity over two months – increasing 158% from February to April. In 2020, 2M small businesses trust LinkedIn for their recruitment. Annie DE WIEST | Brussels Area, Belgium | Director Demographics Studies at Ministry of the French Community of Belgium | 500+ connections | View Annie's homepage, profile, activity, articles 60% of households with an annual income above … Demographics. However, LinkedIn is used sparingly, so you only have a few minutes to make an impact. Trusted by employees at 800+ of the Fortune 1000. With over 270 million members worldwide and over 100 million in the United States alone, LinkedIn provides B2B companies with a tremendous opportunity to reach the right business audience. Keep reading to find the most important LinkedIn demographics. June 25, 2020; How to Craft A buyer-centric Linkedin Profile June 18, 2020 According to SimilarWeb, LinkedIn received 1.17 billion visits from June 2020 to November 2020 where the user spent 7-minutes and 02 seconds on the platform. LinkedIn currently has over 610 million members. LinkedIn demographics favor those with professional careers. In Q1 of 2020, LinkedIn sessions increased 22 … average age of a Fortune 500 CEO is 58 years old, 57% of users are male and 43% of users are female, LinkedIn’s US users earn more than $75,000, 80% of B2B leads generated on social media. Key figures. COVID-19 Logos and products Policies and terms. This professional networking site is the top social media platform for B2B social media marketing. Global LinkedIn Demographics by Gender . After years of being under-resourced, L&D budgets are expected to con - And from what I can tell, one of the best insights tools out there is widely underutilized. For the first time this year, we were able to translate the survey questions in multiple languages thanks to an awesome team of … We’ve summarized the most important social media demographics for marketers in 2020, so continue reading to find out the most powerful medium to reach your target audience. Digging into LinkedIn Demographics. (LinkedIn) With 7.8 million followers, Microsoft is fifth, whereas LinkedIn (8.2 million) is fourth on the list. Dropped out of the primary on April 7 th 2020. That represents a 1.6 … More than 50% of all social trafficto B2B sites comes from LinkedIn. Only 9% of US users visit LinkedIn more than once a day. ; LinkedIn Advertising Audience Stats As such, there isn’t currently a more detailed breakdown than “men vs women.”. US LinkedIn demographics and market penetration. He is Executive Director of The Demographics Group and a former Partner in a global advisory firm where he founded a demographics advisory service. ; 57% of LinkedIn ads audience is male. The report includes social media statistics for 2020, essential to help brand marketers to make informed decisions in the months ahead. These insights help your users make the most of their LinkedIn ads experience and ensure that their campaigns are performing effectively. LinkedIn Website Demographics. It’s demographics skew slightly older, with 30-49-year-olds making up the largest group of LinkedIn users. 4. July 2, 2020; How to get benefits from LinkedIn Premium Career and Premium Business? View. 37) Live streams on LinkedIn increased by 158% in 2020. Twelve percent visit daily and 23% visit several times a week. 50% of Americans with a college degree use LinkedIn, versus only 9% of members with a high school diploma or less. 41% of millionaires use LinkedIn. As of April 2020, LinkedIn's number of users in the U.S. reached 160 million, making it the country with the most users in the world. Here’s a full breakdown of the income earnings of US users: More than 46 million students and recent college graduates use LinkedIn. LinkedIn Statistics Demographics . It works. A Guide to the Demographics of LinkedIn Users. B2C brands c… Fun Facts. In the July to September 2020 quarter, reach grew by 3.5% (25 million) Marketers can reach 13% of people aged 18 years or older with adverts on LinkedIn. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. 25. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs) 3. 3. What we found may surprise you. As of 2020, LinkedIn had more 660 million members in more than 200 countries, including executives from all of the Fortune 500 companies. Most of LinkedIn’s US users earn more than $75,000—and that only tells part of the story. Once you know information about your audience and how they use social media you’re able to much better understand their needs and find ways to solve their pain points. Nevertheless by working with our system, it's easy to match the features of ZoomInfo and LinkedIn Website Demographics together with their general score, respectively as: 8.9 and 9.0 for overall score and 95% and 100% for user satisfaction. Currently, 82.9 % of the population of the U.K. is urban (56,012,276 people in 2019) Created with Highcharts 9.0.1. LinkedIn reports that 727 million can be reached with LinkedIn adverts. We asked L&D pros, people managers, and learners globally about their priorities, challenges, and what really inspires them to learn.

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